5 Steps to power up your sales and marketing

Step 1: Initial conversation and fact finding

  •  collect information about the specific project using a short series of standard questions. Done over the phone, this step can usually be completed in about 30 to 40 minutes.

Step 2: Background development / gather supporting research

  • review any reference material you provided
  • organize and analyze information learned from our conversation
  • research relevant data and ideas
  • make a list of follow up questions to be answered about your offering and your target audience before framing the copy.

Step 3: Prepare a first draft and submit for your review

  • copywriting starts with outline of the main idea then flesh out the copy
  • perform 3 or 4 edits, usually separated by a half day each
  • submit to you on or before the due date - usually in about 10-14 days depending on the size of the project

Step 4: Here it’s time for your help in the process

  •  you review the work submitted
  • make notes of any simple changes and return or
  • we should discuss any complicated changes together make notes of changes    and initial or exchange confirming emails 
  • revisions covered in this review are no charge

Step 5: Completion of the deliverable

  • merge the revisions we discussed into the copy framework
  • finalize and prepare the final copy
  • present completed copy in requested format along with the invoice
  • implementation of the final product and profit from the results

Find out if you can extract more from your marketing efforts.

Contact Lee Schwarz today for a no obligation consultation!



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